At the heart of Two Labs Marketing is Trade Services, assisting clients in product launch strategy, product launch implementation, and trade group and marketing development.
Product Launch
Whether you are looking to partner and co-promote your new product, or launch it on your own, Two Labs can develop the best strategy for your company and implement perfectly. Two Labs can assist you by providing a comprehensive business strategy and access to proprietary tools and processes to provide assurance that all facets are addressed, nothing is left out, and innovative channel launch solutions are provided for your product launch. We provide a comprehensive strategy – from licensing your pharmaceutical company to obtaining product stocking at national retailers and Independent pharmacies to evaluating patient pull through programs and co-pay discounts. Two Labs develops and implements solutions according to your business needs.
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Lifecycle Management
To help combat industry challenges presented by a product’s lifecycle, Two Labs provides strategic tactics and partnerships for Branded Manufacturers.
According to IMS, between 2006 and 2012, the value of Branded patent expirations will exceed $60 billion, while Generics companies remain aggressive with a 75% win rate. In addition, the industry faces challenges in the FDA approval process
Most Product Managers/Directors look at a product’s lifecycle alternatives as four key strategies:
- Denial
"It's not going to happen to us – we have patent protection until 2017." - Death
"We lost our patent – time to move on to the next product and let this die." - Divesting
Often neglected, Two Labs has consulted with more than 150 pharmaceutical manufacturers and can assist companies with divesting their products and retaining an ongoing revenue stream. - Defending
This is the essence of the services that Two Labs can provide. From recommendations on legal challenges and secondary fillings from our Two Labs attorney to innovative drug delivery technology recommendations to development of Authorized Generic alliances, Two Labs has the resources to guide you through this challenging time.
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Trade Group and Marketing Development
The constantly changing pharmaceutical channels require your team to have a unique knowledge base. Our extensive experience in the industry has helped to define the role of trade for companies and educate others on its importance. From expanding the role of trade and branding trade with product management to creating a trade knowledge center, Two Labs has the expertise to help you accomplish your goals.
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Trade Sales
In addition to our trade focus of helping your team develop the launch plan, we’re also there to train your team with techniques for executing a successful sales strategy.
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To learn more about how Two Labs Marketing can help launch your product at the next level, contact Rich Wartel at 614-893-8001 or rich@twolabsmarketing.com.