Working in conjunction with the trade side of our company is the Marketing Services segment, where we help organizations position and market their product, expanding on the launch strategy for optimum exposure. Our strategies cover all aspects of both direct and indirect competition.
Patient Compliance, Patient Co-Pay, and Loyalty
When it comes to promotional and educational vehicles to enhance patient compliance, offsetting patient co-payments and loyalty, Two Labs provides several effective and innovative strategies. We were one of the first companies to partner with Triple I to offer multiple redemption voucher and coupon cards that enable patients to receive additional "rewards" (free product) every time they fill their prescription. Now, Two Labs is pleased to introduce the Educard, a points based loyalty system to reward patients for educating themselves on their disease state and complying with their product dosing regimen.
Successful and effective patient education programs help keep consumers aware of your product and its capabilities, and also increase compliance. Pharmacy and physician office-based health magazines and brochures are two simple ways to placing this valuable information in the patient’s hands. Customization is available, as well as the integration of various patient incentives.
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Physician Access and Awareness
As we all know, the physician is one of the most difficult healthcare distribution channels to reach. Techniques from Two Labs allow you to get your product information in front of prescribing physicians. We offer a variety of in-office promotional products such as prescription pads, calendars, and CliniForms. We present unique opportunities to integrate patient incentives with these in-office tools to encourage patient trial. In addition, we can provide numerous physician awareness options such as:
- Physician-to-physician tele-details
- Direct mail
- Tele-sales
- Representative access tools
- Educational posters
- Information dispensers
- Thought leader development
We present a variety of sales representative access tools including our patented POP Dispenser, appointment reminders, specialty items, and managed care formulary cards. These tools, in combination with our robust data offerings, can enable your sales representatives to identify physicians by prescribing habits, formulary adherence, managed care/Medicare plan participation, etc., and tactically communicate your brand message or product offering. Two Labs takes access and awareness to the next level by integrating patient education with representative access offerings.
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Physician Trial and Patient Incentive
Through our strategic relationship with dozens of marketing services providers, we have the resources available to develop custom solutions to influence physician trial and incent patients, including:
- Traditional and alternative sampling
- Kits
- • Patient starter kits
- • Brand experience kits
- • Sampling kits
- Co-pay offset/Product discount programs
- • Rebates
- • Point-of-sale coupons
- • Debit cards/Gift cards
Many of these strategies include program guides and instructions for sales representatives and physicians, as well as a comprehensive “kit” for the patient. This offering can be customized to include a selection of pieces including education, incentives, surveys, premiums, and prescribing information.
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Marketing Innovations
Shelf Couponing is a direct to patient tool that allows manufacturers to purchase dispensable coupons to be placed on pharmacy OTC shelves. Additional coupon and brochure dispensing options are also available to gain access elsewhere within the pharmacy and in the physician's office. Send additional questions or comments to rich@twolabsmarketing.com.
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To learn more about how Two Labs Marketing can help launch your product at the next level, contact Rich Wartel at 614-893-8001 or rich@twolabsmarketing.com.